Movement beats a stand
A stand waits to be noticed. Something moving is noticed whether people meant to or not. The practical difference is that a static display competes with every shopfront around it, while a walking robot briefly becomes the most interesting thing in the building.
A crowd gathers for a trick and stays for a conversation
This is the pattern we see every time. A dance pulls twenty people in under a minute. What keeps them there is that he answers when they talk to him, live, in whatever language they use. The dance is the hook and the conversation is the dwell time.
Weekdays outperform weekends
It sounds backwards, but a quiet Tuesday is a better booking than a busy Saturday. On a weekend the centre is already full and you are adding noise to noise. On a weekday you are giving people a reason to come in at all, and the footage is cleaner because the crowd is manageable.
The part most attractions skip
If people stop, film, and leave without knowing who or what they just saw, you have bought attention and thrown it away. Every appearance should carry a name and something to scan. We learned that the hard way and now it is the first thing we plan.
What we need from the centre
Four metres by four metres of level floor, a power point, and step free access. We bring the operator, the crew, the cover and the risk assessment. Most centres are surprised by how little it asks of them.
Thinking about a date?
Tell us roughly when and where. You will have a real price back the same day, and there is nothing to pay to ask.
Book Jasper